Reuters Tim Cook Profile How The Maps Fiasco Led Apple To Rethink The Future Of Ios And Being Tough And Decisive When It Counts
Reuters is today running a profile on Apple CEO Tim Cook. There’s of course the inevitable angle in there: stock down, no major new products launched, questions asked about whether Cook has what it takes. But what emerges is a picture of a man who knows he isn’t Steve Jobs and isn’t trying to be. Yet who also doesn’t shy away from making big decisions in tough circumstances. Insiders also said that Cook’s quiet demeanour shouldn’t be mistaken for lack of steel....