The split in responses interestingly suggests that Apple can safely stop prioritizing thinness over superior battery performance. A solid majority of over 60% of respondents said that Apple should thicken the next iPhone to improve its battery life, which is especially noteworthy given that there were other poll options. Over 31% said that Apple should achieve whatever battery improvements it can by improving the iPhone’s chips, while just under 2% said that Apple should instead focus on improving battery cases.
While not scientific, our poll results corroborate the views of The Wall Street Journal’s Christopher Mims, whose article Our One Wish: Longer Battery Life suggested that making iPhones “thinner and lighter is a trend that has outlived its usefulness,” since further reductions are becoming counterproductive to the functionality users need.
